So, you’re planning to start an online business selling sex toys in Nigeria, but you don’t know where to start.

This article will guide you through the A–Z of starting and building a wildly successful sex toy store in Nigeria.

We’ll cover topics like how I made my first million at 22 selling sex toys on WhatsApp after working for ₦6,000 per month at a pharmacy, things to consider before deciding if this is the right business for you, supplier contacts to get goods for as low as ₦5,000 or even dropship for zero naira, how to know the right hot-selling products to buy, how to market your sex toys discreetly, and how to create a business plan that takes you from an idea to making your first million.

Now, let’s dive in.

How I Started My Sex Toy Business in Nigeria

Let’s start with my story. Who am I, and why am I the perfect person to bring you this information.

I started my business sometime in 2021, selling nightwears in my school hostel in 300 level. I sold items for as low as ₦1,500 and made about two or three sales in an entire week.

Shortly after, my school went on strike, so I went on holiday at a relative’s place in Abuja.

There, I met a supplier of sex toys.

A few people had asked me about sex toys before, so I knew there was demand for them. But I was too shy to sell them.

Eventually, I did.

I would post the products, get a customer, and then my supplier would send the product directly to my customer.

It wasn’t until 2022 that I decided to focus fully on the business.

I made my first bulk purchase with ₦40,000 and sold everything within a week, making double that money in profit.

Why You Should Consider Starting a Sex Toy Business in Nigeria

Today makes it four years in the business, and from my wealth of experience, here are three reasons why starting a sex toy business in Nigeria is worth considering.

1. It’s Basically Easy Money

Take it from me, there are A LOT of people looking for sex toys.

Your friends, your neighbours, your boss at work, even your spouse. 😂

Most of them either don’t know where to find them or are too shy to go out and look for them.

All you have to do is put the products in front of them, and customers will start rushing you. literally

2. There Is Very Low Competition

Unlike other businesses like selling clothes, shoes and bags, the public perception of this business can actually work in your favour.

Not many people are involved in the business. Even some of those who are already selling sex toys are scared to market them openly.

You can use this to your advantage.

3. The Profit Margin Is High

Because of the low amount of information available about sex toys in Nigeria, you can charge a high price and get away with it.

People will happily pay premium prices to buy them because sex toys are not as readily available as clothes and other products you can simply walk into the market and buy.

Things to Know Before Starting a Sex Toy Business in Nigeria.

I’ll be misleading you if I tell you that running a sex toy business in Nigeria is all sunshine and rainbows.

Just like there are pros, there are also cons. So, let’s discuss them.

1. Marketing and Advertising Can Be Difficult

Unlike conventional businesses like selling bags, which you can freely market on social media platforms like Facebook and Instagram, there are restrictions around explicit content.

This means you’ll have to get really creative with how you market your products.

2. You May Face Judgement From Family and the General Public

Let’s face it. Even with heavy Westernisation, Nigeria is still largely a very rigid community.

Launching your sex toy business can bring unwanted attention and scrutiny from family, friends and other people who know you.

If this is something you’re not willing to experience, there are ways around it, like running the business anonymously.

If these things are not a problem for you, then let’s get into how to actually start your own online business selling adult toys in Nigeria.

How to Find Sex Toy Suppliers in Nigeria

There are different ways to go about starting your business depending on the scale you want to start with, the amount of capital available to you and the amount of risk you’re willing to take.

If you want to start on a very small scale, you can start by having a dropshipping arrangement with a bigger vendor.

Preferably, work with one in your city or one that ships quickly across cities in Nigeria.

One reliable sex toy supplier in Abuja is TheGDKStore.

They sell a wide range of sex toys in Abuja in both wholesale and retail quantities. They also offer dropshipping through their private Telegram community.

If you’re looking to start on a large scale and import large quantities of sex toys from countries like China, there is a reliable agent in Nigeria with years of experience importing adult products from different countries.

This can help you buy products at lower prices, resell them and get even higher profit margins.

You can reach out to her on WhatsApp: Miss Grace: 07067835916

How to Choose the Right Sex Toys to Start Selling

It’s one thing to find a supplier.

It’s another thing to actually know the right products to stock.

As a beginner, you don’t want to stock very expensive products that will be difficult for you to sell. You also don’t want to spend your money on products that no one knows about.

The best way to go is to start with a few items that are already in high demand and are low-priced.

This gives you a good entry point into the market.

Here’s an article about beginner-friendly sex toys you can buy at low prices and start selling even today.

How to Market Your Sex Toy Business in Nigeria

Let’s assume you’ve finally bought your first set of adult toys for your business.

How do you actually sell them at a good profit?

Because that’s the point of all this, right?

1. WhatsApp Marketing

WhatsApp can be a very good source of traffic for your sex toy business in Nigeria.

Because of its private, end-to-end nature, you can post your products without the same fear of them being censored or taken down.

You can build an audience, post your products on your status and make it easy for interested customers to reach you privately.

2. Blogging

Just like the article you’re reading right now, writing your own blog posts can be another good source of traffic for your online sex toy business.

You can write helpful articles around topics your potential customers are searching for and use them to bring people to your store.

You can also pay other bloggers to write articles around your business and direct traffic back to you.

3. Offline Marketing

Don’t forget that marketing doesn’t always have to happen online.

Printing business cards and handing them out at parties and private events is another great way to drive traffic to your online business.

How to Create a Business Plan for Your Sex Toy Business

The bottom line is that the adult toy or sex toy business in Nigeria is a very lucrative venture if you play your cards right, have the best suppliers and know how to properly market your business.

One article online cannot give you a full business plan.

But in today’s world of AI, everything is made easier.

Here’s a prompt you can use to develop your own business plan for successfully starting an online sex toy store in Nigeria:

“Act as a business plan consultant specialising in how to start a sex toy business. Your role is to create a detailed and personalised business plan that a business owner can follow to start and grow a sex toy store in Nigeria.

Cover the following core areas:

Market Analysis

Financial Projections

Marketing Strategy

Operations Plan

Risk Assessment

Ask me relevant questions about my budget, location, target customers, products and business goals before creating the final business plan.”

Ready to Start Your Own Sex Toy Business in Nigeria?

That’s everything you need to start your very own sex toy store in Nigeria.

If you need further guidance, you can reach out to me on WhatsApp: 07067835916